A couple Saturday’s ago, I had the pleasure of attending a media preview of Sugarfina at the Americana at Brand (which is an upscale, outdoor shopping area). For those not familiar with Sugarfina, it is a luxury candy boutique that contains a unique selection of gourmet chocolates, caramels, gummies, malt balls, licorice & other delicious confections from around the world. Their very first retail location opened in Beverly Hills a couple of years ago. Now the owners have decided to open a second location & fortunately for me it is located in Glendale, CA – just a short drive from where I live in the San Fernando Valley.
When you first walk into the store, you’ll notice how the décor is very elegant.
From a merchandising perspective, this store is a dream! The packaging is beautiful. This was the display area behind the counter.
Check out the “bento box” candy containers. I love that the display shows what is inside each little box. You’ll notice that the lower left-hand corner (of my photo) shows each candy with the ingredients listed. As a mom of a child with nut allergies, I appreciated knowing that a caramel may or may not have nuts inside.
Every table is thoughtfully appointed with a theme.
I love these “conversation” gift boxes! They would make a great Valentine’s gift or Graduation gift.
Isn’t this mini martini shaker (filled with candies) adorable?! I can see this as a housewarming gift or wedding/bridal shower favors.
Sugarfina also has non-candy gift items. I really wanted to buy a heart-shaped necklace!
For those of you looking for 4th of July decorations & treats, here is this cute table display to browse! The candy in the lower left-hand corner is called Frutta Bella, which is a fancy crème fondant from the Piedmont region of Italy.
Sugarfina is located on Caruso Avenue, across from Nordstrom & Kate Spade New York. Many of the candies are found in countries outside of the United States. The collection has been thoughtfully curated, only displaying candies of the finest & highest quality.
On a side note, I know that there are folks who are trying to avoid sugar. As a mom, I am conscious of the fact that my daughter will always want a sweet treat. It’s my job to monitor what she eats. I believe that you can indulge in a sweet treat every now & then. It’s all about moderation in my family. So if you are going to reach for a sweet treat, wouldn’t it be nice to get something that was thoughtfully sourced from a European country & is so unique that you can’t find it elsewhere in the States? I think so…
Have you been to Sugarfina? If not, what would you buy if you did visit?
Disclosure: I was invited to attend a media preview of Sugarfina. Though a post was not required, I wanted to share my experience. I did not receive monetary compensation for this post. All photos, thoughts & opinions are 100% mine.
Kathleen @AnyTots (@AnyTots) says
It does look like a jewelry store except for candies. I’d like to try em when I visit Amerikana.
Jennifer Miyagishima says
You’re right, it does look like a jewelry store! Definitely worth stopping by if you are ever in Glendale. 🙂
Erika Grediaga says
So pretty! And with all that blue it could be a Frozen struck girl’s paradise 🙂
Jennifer Miyagishima says
It’s definitely a paradise for those with a sweet tooth! Thanks for stopping by my blog!
Chris says
Looks like such a pretty store! I hope they do well. A quality candy store sounds like a perfect fit at the Americana. Also, it’s nice to have a place that sells stuff outside the usual M&Ms or Hershey bars.
Jennifer Miyagishima says
Yep, totally agree with you Chris!
Along Comes Mary says
This is embarrassing, esp. since I am from Pasadena, but I’ve not yet been to The Americana! Whenever I head to Glendale with intentions of going, I end up satisfied with The Galleria. This sweet shop might change that, though!! 🙂
Jennifer Miyagishima says
Well I understand, there are SO many places to shop in LA. 🙂 However you should give the shopping area, especially this store (Sugarfina) a try!
meganekubasch says
Uhm, can I please get about 185lb’s of Tall, Dark, and Rich? Haha I know a few people who could use that. But seriously, this place looks amazing! I will definitely have to put it on the “To Visit” list for traveling. Thank you so much for sharing this 🙂
Jennifer Miyagishima says
This is an amazing store & shopping area (Americana at Brand). If you are ever in this area of LA, you should check it out. Thanks!
Mandy says
This place looks amazing! If I’m ever in the area I’ll definitely check it out. And your pictures are beautiful!
Jennifer Miyagishima says
Thanks for checking out my blog post on Sugarfina! Yes, you should definitely visit the store when you can!