Earlier this month, I co-hosted an event with Heather Perren, Lagree Master Teacher Trainer, at Westfield Fashion Square. The fitness event, Get Fit for a Cause, was in support of Breast Cancer Awareness Month.
The fitness class was challenging and fun! Prior to the class, I witnessed Heather and her team set-up for the event. To say that she has a dream team is an understatement! The attendees were impressed and they also wanted to know where they could take more of Heather’s Lagree Fitness classes.
Heather is the co-founder of Lagreeing at Home, which offers Lagree Fitness classes via a virtual platform. Imagine having the opportunity to workout in the comfort of your own home!
The company was founded in the summer of 2020 and I was interested in learning more about how Heather started with her business. Please meet the latest Real Mom of the SFV – Heather Perren!
How/why did you begin your business?
Heather: In March of 2020, the pandemic began, and I was home like everyone else. I was missing my Lagree workouts and teaching Lagree classes as I had done for the last 5 years. So, I purchased the original model of the Micro from Lagree Fitness (a smaller version of the Mega found in studios around the world) and started posting moves and workouts on it using social media. In doing so, I created a following of other Lagree enthusiasts who were also missing their Lagree workouts, and they began ordering the new Micro that was arriving in June of 2020. By that June, I had my first group of clients that were taking live classes with me 3 days a week. By July of that year, I partnered with another Lagree trainer that I knew would be a fantastic virtual trainer and business partner (without ever meeting IRL) and we formed Lagreeing at Home. We quickly grew our business as two stay-at-home moms during a pandemic, learning as we went, to build a very successful platform for the Lagree Micro community. Today, we have an incredible community of members and trainers from around the world…literally! The best part is, it never feels like work, and I love what I do every single day!
As a working mother, what is one tip or piece of advice that you would give to other female entrepreneurs?
Heather: As a mom to 11-year-old triplets, finding a balancing act of being a dedicated mom, but also allowing time for myself to grow a business was something that I was grateful to have found with this virtual business. I really think it’s important for moms to allow themselves to let go of the “mom guilt” when working or creating a business because I’ve realized that my kids are proud of me and actually love hearing about what I do. It took me some time not to feel guilty for working. However, hearing them tell me that they are proud of me, made me realize that I’m also showing them that they can do anything they set their mind to as well. Follow your dreams, because your kids will know that they can follow their dreams too.
What do you like best about having a business in the San Fernando Valley?
Heather: While my business is virtual, I love living in the SFV because it lends itself to so many opportunities to do fun outdoor in-person events within my community. I’ve lived here my whole life and love being able to expand the virtual Micro classes to events throughout the San Fernando Valley and connect with other local moms and businesses!
If there was one thing you wish you knew before you began your business, what would that be?
Heather: Research everything before committing. When we started our on-demand platform, we didn’t have any background and we were quick to pick one we thought would work. Little did we know how many better options were out there. Take the time, ask around, do your research before you fully commit to anything. Talk to other people in the industry that you are in as well. The more time you spend, the more confident you will be in the business you are running.
Disclosure: No monetary compensation was received for this post. The image shown in this post is used with permission. As always, my opinions are 100% my own.