Meet Janae Cardona, Owner of Magnitude Cheer

I met Janae last year at an event that I hosted at Row House Granada Hills. I knew that she owned Magnitude Cheer, an all-star cheer gym in Northridge.

As the mother of a cross country runner, I know how important it is for children to be physically active. When my daughter was younger, I encouraged her to take ballet, tap and even Irish dancing classes.

My cousin’s daughter is on a competitive cheer team and I’ve always marveled at the skill it takes to perform tumbling, dance, stunts and jumps.

Janae has built a thriving business in the cheer industry. Her story is fascinating, and I’m excited to share it with my readers. Please meet the latest Real Mom of the SFV – Janae, owner of Magnitude Cheer!

How/why did you begin your business?

Janae: After coaching cheerleading for a non-profit company for 10 years, I decided to start my own cheerleading program with the encouragement of my family. I began by renting floor space from local gymnastics centers during their off hours and started with two teams. From there, I signed my first lease on a small place nearby and started adding classes, in addition to cheer teams. Within about three years, we outgrew that space and moved to our current location.

As a working mother, what is one tip or piece of advice that you would give to other female entrepreneurs?

Janae: Balance. I still struggle with letting go and disconnecting from the business as I’m a workaholic and want everything to go right. I’m constantly checking in and being involved; however, those rare times when I can completely disconnect are so beneficial for my soul.

What do you like best about having a business in the San Fernando Valley?

Janae: It is close to my home and it’s great running into clients out in the community!

If there was one thing you wish you knew before you began your business, what would that be?

Janae: There’s a lot more to owning a business for children than just coaching! I wish I had read “Profit First” and done a better job managing the finances when I first started.

For more information on Magnitude Cheer, check out their website here. Also, don’t forget to follow their Facebook page and Instagram account to get the latest updates!

Disclosure: No monetary compensation was received for this post. The image shown in this post is used with permission. As always, my opinions are 100% my own.