I first got to know Heather Coopersmith through a Facebook group that shares information on fun activities to do in LA with kids. I noticed that a lot of the activities she posted were centered in the Valley, which was very helpful to me. I later learned that she is a mom, make-up artist & owner of Makeup the Bride. Every bride needs a glam squad & Heather is just the right person to help meet your make-up needs on your wedding day!
Please meet the owner of Makeup the Bride, Heather Coopersmith!
How/why did you begin your business?
Heather: I began my Makeup Artistry business because I had a passion for doing makeup and wanted to be my own boss at the same time. In the entertainment/wedding business, it’s a bit different than filling out an application, being interviewed, then sweating it out til the phone rings. Because I chose an entrepreneurial path….it meant that I would have to do alot of freelancing in many different makeup genres in order to create a reputation in the industry and to gain experience. I also have always loved the idea of self promotion when going to a set to work or meeting new people in the industry and making an impression. Whether it be from the perspective of having a clean and sanitary work space, making connections with clients and listening to their wants or needs, to a little give away item to leave a lasting impression, or just having fun…. I am all about it! Love what I do!
As a working mother, what is one tip or piece of advice that you would give to other female entrepreneurs?
Heather: As a working makeup artist, the one piece of advice that I would give to other female entrepreneurs is to not expect that “balancing” it all will happen. It’s so difficult as a working parent to be able to realistically “balance” home, work, children and family. To manage expectations for oneself leaves room for mistakes along the way and to know that the sacrifices or compromises that one needs is acceptable or appropriate for the time being. It won’t be like this forever! Your support system is extremely important in achieving this as well, without them and their help, entrepreneurship would be almost impossible in my opinion.
What do you like best about having a business in the San Fernando Valley?
Heather: What I like best about having a makeup business in the SFV is the idea of creating relationships with people and businesses that have a common thread or background. To be able to refer clients to friendly, professional and LOCAL talent is a blessing! To have the confidence and trust in people from your ‘hood’ is the best! Word of mouth is the greatest form of flattery in my opinion so this is what I strive for every time I leave my house to work. The bridal and entertainment business is booming in the Valley and word of mouth is vital, especially when you think about how you never know where one job can lead you.
If there was one thing you wish you knew before you began your business, what would that be?
Heather: I wish I knew more of the “behind the scenes” business savvy when I got started. Like how to get makeup sponsors for projects that I was working on or what I could ask for in regards to daily rates and kit fees. There are so many different types of makeup jobs and it would have been nice to have a cheat sheet about all of the behind the scene business aspects.
I completely agree with Heather’s assessment of trying to balance work, personal, family, etc. I’ve often joked about lowering my standards when it comes to how my house looks on the inside, the type of meals I cook or how often I get take-out. Just like Heather recommended, it’s important to discuss things with your partner & family, so that you can manage their expectations. I recently attended an event where someone said “get rid of the Mom guilt” – here, here! I also love Heather’s passion for living & owning a business in the Valley. I think it’s awesome that she offers AND receives tremendous community support from her Valley clientele.
Disclosure: No monetary compensation was received for this post. The image shown in this post is used with permission. As always, my opinions are 100% my own.